Viral marketing basically describes any strategy that encourages individuals to pass on a ‘marketing message’ to others. One of the most basic strategies for viral marketing is email. For example, how many times have you received a funny or obscene email that was forwarded to you through a friend? Probably, quite a few! And how many of those emails did you go on to forward to some other friends? Chances are, a lot of people you know saw that same email.
This is basically the premise of viral marketing! It is so called because it works like a virus, like the above example, it reaches one person and it eventually spreads, it goes on to explode the message to thousands or even millions of people. But viruses only spread when they’re easy to transmit.
The medium that carries the marketing message must be easy to transfer and replicate: i.e. email, websites, graphics, software and downloads. This is why Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive.
So, with its many advantages, it’s no surprise that more and more companies and organisations are turning to Viral Marketing for promotion. The low cost, teamed with the high umber of potential customers is a marketers dream. It’s just a case of transmitting the initial message, after that, you can sit back and reap the inevitable benefits.