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Two audiences read your site. You designed for one.

People skim it. Machines parse it, and more and more, they are the ones deciding whether you get recommended at all.

What a machine reads, on most sites

{
  "@type": "LocalBusiness",
  "name": "…",
  "makesOffer": null,
  "priceRange": null,
  "areaServed": null
}
llms.txtservices.jsonFAQPagecrawler access verified

What tools don't report

Found in production, on real sites, by opening them up.

  • 2 070 ms

    of CPU on every page of a content platform, spent by one anti-spam widget: more than triple all the site's JavaScript.

  • 65 526

    shopping carts stored in the database of that same platform, against 261 orders ever placed.

  • 14 h / day

    of server CPU spent delivering 71 bytes, with the first answer thrown away.

Clients are not named. The numbers are exactly as measured.